Competitive pricing

I live quite a bit closer to BassPro in Anchorage then to your competition and really would love to shop your store more often. However your pricing on a lot of items are so far out of line to theirs it makes it difficult to do so. I get you guys price match but it takes so long to figure it out it is quicker just to drive to the competition. My suggestion is to shop the local local stores and get your prices in line so your customer and associates don't have to go thru it. Your associates do the best they can with what they have to work with so please don't think anyone was rude or were not trying to help.
You have a very nice store and it's located in the right place for me so I hope you'll really take a look at your local competitors so I can shop you.

Thanks for your time.