New Soft plastics and lures for 2014

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What are some good new soft plastic styles or colors or lures out there this year. Been searching online haven't found much. I wanna update the tackle box. Fish mostly dark waters.
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Not sure just this moment what exactly has just been introduced in the way of "new". Regional differences sometimes wind up with different offerings. As far as fishing dark waters you might be interested in the "UV" factor. Some guys fish it fairly religiously. I myself use a product called Tightlines UV Lures. The plastics they offer as a whole aren't anything especially new. I'm sure they keep updating product from year to year but the company has been offering UV reflective plastics for about 5 yrs. now. One thing you might do before feeding the bait monkey is wait a month or two. The annual ICAST show is usually held in June or July in Vegas each year I think. That is when most manufacturers introduce new baits.